Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Jaguar puts C-X75 supercar on ice

Jaguar has reversed its plan to sell the C-X75 hybrid supercar, fearing the project could be a commercial failure unable to recoup its investment. ‘After a thorough reassessment of the market conditions, the company’s view is that the global economic landscape does not currently support the introduction of a supercar such as C-X75,’ said Adrian Hallmark, Jaguar global brand director. Together with project partner Williams F1, Jaguar has built five prototypes of the plug-in hybrid.

McLaren MP4-12C: The build begins +video

First McLaren MP4-12C being built You could be forgiven for thinking that McLaren had already started building their Ferrari 458 challenging car – the McLaren MP4-12C. After all, it’s been turning up all over the place for at least a year, and we even had a good view of the Volcano Orange MP4-12C from Goodwood as it passed us en-route to strut its stuff up the Goodwood Hillclimb last year. But the cars we’ve seen so far – even the Volcano Orange MP4-12C from Goodwood – were prototypes; McLaren’s running test beds for tweaking and refining the MP4-12C before the first cars reach customers this year.

Kia turn to consumer reviews to drive the brand

Kia is launching a brand awareness campaign in the UK with the main focus being on over 3000 consumer reviews on the Kia website. It looks like Korean twins Hyundai and Kia are both going to be concentrating on building the value of their brand in 2013. Yesterday we learnt that Hyundai are to focus on brand building in 2013 rather than chasing big sales increases, and today Kia has revealed it is following a similar path with a new marketing campaign built round consumer reviews of Kia cars.